Page 23 - ACCESS ANNUAL REPORT 2019

YEAR IN REVIEW
he past year was another ulfillin year or all our sta eholders shareholders, employees, customers and our suppliers, as we intensified our activities in developin innovative solutions through strategic partnerships and product improvements.
Access Bank Unveils
New Brand Identity
Following the successful merger between Access Bank Plc, the parent company of Access Bank Ghana, and Diamond Bank Plc in Nigeria, our Bank unveiled its new brand identity to signify the company’s global appeal and strategy of becoming Africa’s gateway to the world as well as its ambition to be one of the largest retail banks in Ghana.
Access Bank Rewards Loyal Customers in 10 Year Anniversary Promotion
The new visual identity includes a new logo, unique rand colours and refined rand promise. he Ban ’s ranch locations and offices in Ghana have een trans ormed to re ect the new identity in the year under review. Beyond the change in visual identity, the new promise of more than banking, is enabling the Bank to provide more services that enrich the lives of customers, more support and opportunities for employees, more ideas to innovate the industry and creating more prosperity for Ghana.
Access Bank marked its 10th anniversary in 2019 and as part of the celebrations, the Bank unveiled an industry first ranch ased savin s promotion dubbed “Save More, Win More”. Under the campaign theme “10 years of more”, the promotion sou ht to reaffirm the Ban ’s rand promise o delivering “more than banking” while rewarding thousands of its existing and new customers across all its branches nationwide.
The promo, which rewarded over 2,000 customers, was also a way of appreciating customers for their loyalty over the past decade of the Bank’s operations in Ghana and to further deepen Access Ban ’s financial inclusion drive y rin in the unbanked and underserved segments of the market into mainstream banking.
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driving sustainable
Annual Report
growth through innovation