Page 38 - ACCESS ANNUAL REPORT 2019

DIGITAL BANKING
GIVING YOU MORE WITH OUR DIGITAL EVOLUTION
As the banking industry goes through a transformative phase unlike anything seen in decades, we have been relentless in impacting legacy banking models and customer expectations. Our goal is to ensure speed, simplicity, intuitive design and the ability to complete tasks with a simple push of a button.
As a leading retail bank, we are engaging more with our retail customers across their financial li e cycle to ensure that their peculiar needs are met. To achieve this, we have gone beyond segmentation by demographics into lifestyle trends and data analytics to provide services along their daily routine, allowin us to predict their financial needs.
Our digital transformation strategy as a Bank is directed at movin away rom or ani in around channels (teams working on web and mobile, cards, A s, Contact Centre, etc. to or ani in around our customers and their lifestyle trends. We are going beyond seamless multichannel integration to providing a seamless relationship to customers.
We look to bring together various services including credit, payment, and loyalty from the heart of the bank in a coherent manner to our customers. At each and every channel touch point, customers will be able to use our services to ease their lifestyle requirements and move on to the next thing outside their finances.
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We won't just put a card in their wallet, but put a wad of cards from which they can select the most appropriate for payment in a shop, (debit or credit card), shopping or subscription online, (prepaid card for control and security) and a credit card to manage their holiday package payments to availa le solutions peculiar to their needs, identified through their behaviour at our various channel touch points, than s to analytics and Artificial Intelligence (AI).
We are leaping up to leadership in the digital space throu h a differentiation o ourselves rom the market on a more developed onboarding process, etter unctionalities offered in account management online, and our improved design and ergonomics.
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