Page 29 - ACCESS ANNUAL REPORT 2019

Consumer Banking & Analytics – This segment is focused on driving consumer lending and salary backed loans. Our clients enjoy instant loans, hire purchase on consumer products and loan offerin s to support their livelihood. The team also engages customers through various multimedia channels including social media, emails, among others.
Product Development – This segment is responsible for churning out and updating products and services that are competitive and relevant to our customers.
Digital Banking – Our Digital Banking solutions support open unified multichannel inte ration that enables the Bank to deliver seamless customer service on any device or channel to customers, third parties and external partners.
Services
• Current Accounts for day-to-day money management.
• Flexible savings account options with competitive interest rates; for children, students and employees.
• Bancassurance products to secure life and property.
• Lending services including Personal Loans, Payday Loan, Fly Now Pay Later, Vehicle Loans and Scheme loans.
• Local & International debit and credit cards available in Gh-link and VISA.
• on financial services includin capacity building workshops, access to networking opportunities and market.
Highlights
• The Retail Banking group, in 2019, focused on providin enhanced and excitin product offerin s to our various customer segments. On this premise, we launched a promo dubbed “Save More Win More”. This was key in growing customer sign-ons and improving the Bank’s liability eneration efforts whilst drivin a savin s culture among our customers.
• During the period, our group completed its work in building a PayDay loan product on our hugely successful USSD (*901#) mobile banking platform.
Now, salaried workers are able to apply for an instant loan 24/7 from their mobile phone by dialling *901*11#.
• Under our ‘W’ Initiative, the bank continues to drive financial inclusion and provide financial and non financial services to the un an ed and underserved women’s market. The bank won three awards durin the 2019 financial year includin Bank of the year (Women’s Choice Awards Africa), Women Impact Award (Financial Alliance for Women) and Women Banking Brand of the year (Marketing World Awards MWA).
• The group also leveraged its newly commissioned Direct Sales Agent network to strengthen customer engagement and prospecting. This helped to improve the Bank’s bottom line with respect to customer base growth, deposit mo ili ation and profita ility.
• During the period we were able to increase our market share of the government’s Livelihood Empowerment Against Poverty (LEAP) project by over 300% whilst improving the livelihood of over 52,000 eneficiaries.
• In line with our promise to provide innovative services to our customers, the bank updated the features on its mobile banking platform for individual customers. The mobile banking application provides bespoke functionalities and services desi ned specifically to suit the diverse needs of our customers. This service has greatly enhanced customer experience.
• In April 2019, funds disbursed under our Maternal Health Support Scheme resulted in the successful birth of a baby. The scheme, which is an industry first, is specifically desi ned and provides financial support to amilies who see to under o fertility and specialist treatment as well as for natal support through the provision of discounted loans.
• In June 2019, we partnered FMO (the Dutch Development Bank), KIT and Enclude to provide technical assistance to augment the Bank’s omen Ban in offerin s y up scalin the value propositions with particular focus on Women HNIs and Women owned SMEs. The partnership
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driving sustainable
Annual Report
growth through innovation