Page 30 - ACCESS ANNUAL REPORT 2019

facilitated close-user group engagements, gender sensitivity trainin or all staff and a ender strate y wor shop to drive ender proactivity and financial inclusion in the Bank.
• In the year under review and in line with our commitment to financial inclusion, we officially launched an innovative savin s product nown as “LIVE B3TA”, targeted at women groups in rural and peri ur an areas with limited access to financial services. The “LIVE B3TA” savings account forms part o the uni ue solutions offered y Access Ban ’s a ship women empowerment pro ramme, “W” Initiative. It is supported by Savings at the Frontier (SatF), a joint programme by MasterCard Foundation and Oxford Policy Management Ltd OP , which is aimed at improvin the financial inclusion of low-income individuals and communities in Sub-Saharan Africa.
Looking Ahead
In the coming year, our key focus will hinge on en a in customers differently to improve upta e across the Bank’s wide array of digital banking products.
• In line with our financial inclusion strate y, we intend to roll out our Agency Banking model to provide financial services to the underserved population through an agent network.
• The group will again focus on retuning some of its existing products and services to better serve special segments of the retail market.
• As part of our strategy of deepening the women market, we intend to roll out additional products under our women initiative ‘W’, which turns 5 in 2020. The new value additions will strengthen our goal to empower many women across the country, especially for women MSMEs (Micro, Small and Medium Enterprises).
• For our High Networth Individuals, we shall unveil a a ship product to underscore our commitment to providing them with priority banking services whiles strengthening our advisory services for wealth management.
29
driving sustainable
Annual Report
growth through innovation